So you need to create a landing page for an ad campaign so what should you focus on? Below is a list of 14 great tips to get the most out of your landing page. Hopefully these will help you convert more ads to sales.

1) Your landing page should be a continuation of your ad – repeat and expand on the offer presented in the ad.  Think of it this way…the ad is used to generate interest and the landing page is designed to close the sale.

2) Emphasize the benefits of your offer. This is what justifies the purchase.

3) Content should flow from the advertisement.  Take your target market where you want them to go. Tell them what you want them to do.

4) Speak to your target market directly. Use their language and buzzwords. Use the correct tone.

5) Make sure your headline is awesome. It should be very attention-grabbing.

6) Write your landing page for scanability. Internet users don’t read, they scan.

7) Promote your value-added portion of your page heavily. For example, free gift on arrival, coupon, or offer etc.

8) Create a sense of urgency. Use phrases like: “Call today”, “Limited quantities”, or “Special Offer”. There are many phrases to use. Find the best that fits your product/service and you target market’s language.

9) Your content should minimize risk in the potential client’s mind. Offer a guarantee.

10) Ask for the sale multiple times in multiple places.

11) Write content that creates credibility. Include testimonials and product/service reviews. Trust is the key to doing business online.

12) Beware of banner blindness. Some people do not notice information in the standard banner areas. Stay away from content that looks like an ad in those areas.

13) Landing pages should focus on the one thing you want them to do. Eliminate anything that might otherwise distract the target market from doing what you want them to do.